Private Advisory

For the decisions that have no playbook.

Cognisen unlocks the value inside a company. Value that structure, leadership, and culture quietly hold back.

For founders, boards, and investors who know the company is worth more than it is returning. Taken on quietly, a few at a time, to help release it.

Request an introduction A handful of engagements are held at any time.

The value is already inside the company. Strategy and capital are rarely the problem. It is how the organization is built. Structures and incentives grow to fit the moment, and the blind spots grow with them.

The premise of the work

The Work

Engaged where a company’s value is made or lost.

When growth outpaces the structure

Going from one stage to the next, from Series A to C, the years before an exit, is where value is quietly won or lost. The structure that built the company will not carry it through the next one. That is the work.

When the value is in the people

The hardest value to read is the kind held in people. Whether the leadership scales, where the organization is fragile, what rests on one person. Cognisen reads it from the inside and says plainly what it will take to release it.

When the board needs the truth

A board hears one account from management and senses there is another. Cognisen gives the board an honest, independent read from someone outside the company.

When the work itself is changing

When work itself is changing, through scale, succession, or the arrival of AI, the value is in what you protect, not only what you adopt. Cognisen helps redesign the organization around what lasts.

Sunil Setlur

Built, then advised.

Sunil Setlur has built people and organizational architectures ’across some of the world's most defining companies. He was in the rooms where scale was decided and limits were tested. The judgment Cognisen offers was formed there, in practice.

The most useful knowledge came from what did not work. From watching a structure fail on contact with reality, and understanding exactly why. That is what's on offer: the judgment to see where value is trapped, and what it takes to free it.

The work is held to a select number of engagements, by design. Depth is what Cognisen offers, and depth is born of focused attention.

Gojek · GOTOGoogleAmazonAccentureOxford University Press · 2024

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